Wednesday, November 3, 2021
Buck Knives Welcomes New Marketing Manager
Ryan McGinnis joins premiere knife maker
Post Falls, ID – Stepping into the position of Marketing Manager, Buck Knives is pleased to welcome Ryan McGinnis. As a key member of the Marketing Team, McGinnis will provide strategic oversight and aid in driving a consistent and cohesive brand experience for Buck Knives. McGinnis will be responsible for consumer and trade marketing programs, creative and content development, new product launches, and supporting Buck Knives’ omni-channel sales strategy. With extensive knowledge of the marketing and branding experience, McGinnis will further develop and strengthen Buck Knives’ voice and vision through strategic execution of brand efforts, marketing plans, and deliverables.
McGinnis spent over eight years in the knife industry, serving in several marketing roles at Benchmade Knife Company. During his time at Benchmade, McGinnis created and managed marketing and sales materials and programs, including producing…
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