Winston-Salem, N.C. — A billboard along an interstate in North Carolina is being attacked as sexist and misogynistic and drawing protests.
The billboard, located outside Winston-Salem reads, “Real men provide. Real women appreciate it,” according to NPR.
The owner of the billboard hasn’t revealed who is behind the message. The client doesn’t want to be identified, NPR said.
A crowd in downtown Winston-Salem recently gathered to protest the sign, which has been up since late February.
“To me, I see that billboard and people rallying to support it as people wishing it was a little bit more like the olden days, annoyed that it’s not and trying desperately to hold on to what is left of those olden days,” local business owner Molly Grace said, according to NPR.
Protesters created their own counter-messages, including “Appreciate those who provide, provide for those you appreciate.”
A fundraising campaign is underway with the goal of getting enough money together for a new billboard in the area. It would read “Gender equality benefits everyone,” according to the News & Observer in Raleigh, North Carolina.
Over $3,100 of a $10,000 goal has been raised so far, the paper said.
Dana Pavlick was in downtown Winston-Salem during the rally, according to NPR. She didn’t agree with the protesters.